About Us

We are Brian and Deborah Cave and having run our successful Security Company for over 12 years and two children later, we felt that it was time to change direction in how we conducted our working and family lives.

We left England to start a new life in the idyllic Tuscan area of Bagni di Lucca in Italy. A truly beautiful part of the world where we had planned to spend many years enjoying 'La Dolce Vita'. There we met two wonderful ladies, who decided to do exactly the same thing but also wanted to create something special.

Two loving Mums (and very good friends of ours) having very specific skills, one in Aromatherapy the other in Reflexology, decided to collaborate and create a wonderful product that is designed to help babies sleep better and alleviate the effects of colic and teething through Reflexology and Aromatherapy.

We were introduced to an amazing lady from New Zealand who, like us, had been in business for a number of years and was passionate about baby clothes. Having had 14 children of her own and 15 grandchildren, she was inspired to make clothes for them and went on to create the New Zealand company Dimples.

Naturally4Baby was born. A Company created to provide special products for babies and young children and are sourced specifically for their: quality, style and uniqueness. We believe that your little ones deserve only the very best and all the products that we supply, are certainly worthy of your precious little one.

Having met such inspiring people we wanted to promote their products as we believe that they are so fantastic and unique. We are constantly looking for innovative and individual products to introduce and, together with our dedicated dispatch team, we are able to provide a service that we are extremely proud of.

Owing to our expansion we have relocated back to the UK where we are able to make substantial savings, in terms of import and delivery costs, which in turn are passed on to our customers. 

Thanks to our loyal customers, Naturally4Baby is helping Mums and Dads to provide their Little Bundles of Joy with a healthy and contented start to life.